| Respondent_ID | Age | Gender | Education | Employment_Status | Monthly_Income_INR | City_Tier | Primary_Social_Platform | Influencer_Type | Influencer_Category | Influencer_Followers_000 | Average_Post_Reach_000 | Content_Frequency_Per_Month | Likes_Per_Post | Comments_Per_Post | Shares_Per_Post | Saves_Per_Post | Time_Exposed_Min_Per_Day | Influencer_Credibility | Influencer_Expertise | Influencer_Relatability | Influencer_Trust_Score | Ad_Disclosure | Ad_Recall_Score | Purchase_Intention_Score | Prior_Brand_Awareness | Product_Type | Product_Rating | Discount_Offered_Percent | Price_Sensitivity_Score | Impulse_Buying_Score | Purchase_Frequency_Annual | Purchase_Channel | Purchase_Made | Purchase_Amount_INR | Customer_Satisfaction_Score | Repeat_Purchase_Intention |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 100001 | 21 | Female | Graduate | Homemaker | 58367 | Tier 3 | Nano | Fitness | 796.32 | 192.9 | 9 | 20894 | 1767 | 1971 | 3029 | 27.9 | 5.14 | 8.75 | 7.02 | 5.54 | Disclosed | 2.58 | 5.2 | 7.88 | Moderate Involvement | 4.81 | 2.0 | 3.47 | 3.07 | 2 | Social Commerce | No | 0 | 4.41 | 4.99 | |
| 100002 | 47 | Male | Higher Secondary | Other | 46749 | Tier 2 | X | Micro | Fashion | 168.28 | 103.64 | 9 | 4866 | 297 | 69 | 236 | 13.9 | 7.87 | 5.86 | 7.68 | 7.2 | Disclosed | 9.0 | 7.46 | 2.7 | Low Involvement | 2.56 | 19.9 | 6.65 | 6.29 | 2 | Marketplace | Yes | 1314 | 4.25 | 6.12 |
| 100003 | 42 | Male | Graduate | Self-employed | 31116 | Tier 2 | Macro | Technology | 125.91 | 37.23 | 14 | 1615 | 82 | 51 | 132 | 18.9 | 5.9 | 6.99 | 5.93 | 6.68 | Disclosed | 8.71 | 7.63 | 6.99 | Moderate Involvement | 2.82 | 10.7 | 3.4 | 4.24 | 2 | Retail Store | Yes | 5277 | 3.93 | 5.47 | |
| 100004 | 34 | Female | Postgraduate | Employed | 62495 | Tier 2 | Nano | Technology | 53.08 | 11.26 | 9 | 431 | 6 | 6 | 36 | 67.9 | 8.4 | 2.97 | 7.12 | 6.31 | Disclosed | 5.78 | 5.92 | 6.11 | Low Involvement | 4.48 | 2.0 | 4.87 | 6.8 | 1 | Retail Store | Yes | 1875 | 5.0 | 6.44 | |
| 100005 | 34 | Female | Graduate | Employed | 51450 | Tier 1 | YouTube | Micro | Travel | 404.27 | 97.09 | 9 | 5974 | 237 | 77 | 126 | 23.5 | 2.41 | 3.12 | 6.41 | 4.02 | Disclosed | 3.68 | 3.76 | 6.24 | High Involvement | 3.58 | 16.7 | 5.46 | 6.52 | 1 | Retail Store | Yes | 3162 | 3.83 | 4.72 |
| 100006 | 50 | Female | Graduate | Employed | 21623 | Tier 2 | Mega | Finance | 413.57 | 112.68 | 7 | 3925 | 109 | 238 | 156 | 12.2 | 6.75 | 5.42 | 8.43 | 5.31 | Disclosed | 4.79 | 5.31 | 6.99 | Moderate Involvement | 2.96 | 12.1 | 6.1 | 8.6 | 0 | Marketplace | Yes | 3483 | 4.78 | 5.12 | |
| 100007 | 21 | Male | Graduate | Student | 112419 | Tier 1 | Micro | Food | 228.59 | 98.81 | 13 | 2917 | 88 | 97 | 166 | 17.9 | 6.71 | 6.05 | 7.91 | 5.23 | Disclosed | 8.19 | 6.34 | 7.8 | Low Involvement | 3.77 | 26.2 | 5.99 | 3.32 | 3 | Marketplace | Yes | 6207 | 4.17 | 5.69 | |
| 100008 | 44 | Male | Doctorate | Self-employed | 30441 | Tier 2 | Nano | Fashion | 451.7 | 275.78 | 11 | 20201 | 1747 | 1057 | 1392 | 25.4 | 4.9 | 4.68 | 6.13 | 5.66 | Disclosed | 6.27 | 5.26 | 6.68 | Moderate Involvement | 5.0 | 19.4 | 4.65 | 10.0 | 0 | Social Commerce | Yes | 4044 | 4.24 | 5.86 |
Showing first 8 rows of 10,000.