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Social Media Engagement

Social Media Engagement

This dataset contains 9,000 social media posts from platforms such as Instagram, Facebook, LinkedIn, X, and YouTube. It includes post details, audience size, reach, impressions, likes, comments, shares, clicks, video performance, campaign information, and sentiment.

Target Variable: Engagement_Rate

The dataset can be used to practice Regression, Classification, Sentiment Analysis, Time Series Analysis, EDA, and Feature Importance.
📱 Social Media Engagement Analytics 📦 9,000 rows × 24 cols 💾 1.3 MB ⬇ 0 downloads

Preview

Post_IDPlatformAccount_IDPost_DateContent_TypeTopicHashtag_CountCaption_LengthImage_VideoPosting_TimeFollowersReachImpressionsLikesCommentsSharesSavesClicksVideo_ViewsWatch_TimeEngagement_RateConversionCampaignSentiment_Score
POST000001FacebookACC04212025-12-03VideoLifestyle3.0326.0Video06:45402586637161252241235243387160333201.59.548Product Launch-0.894
POST000002YouTubeACC04982025-02-20CarouselEntertainment5.0219.0Image22:3047096689008149215756666887633800.08.22210Engagement0.378
POST000003XACC00792024-05-22CarouselFinance9.0362.0Image13:00326111763521352582363202270326468900.010.28304Engagement-0.7
POST000004LinkedInACC04602024-08-24ImageTechnology4.054.0Image21:1534615977182891131038190104147510600.08.53624Engagement0.253
POST000005InstagramACC00612024-10-13TextEntertainment4.041.0None12:152633037899134561081316176300.02.756Product Launch-0.271
POST000006InstagramACC03692024-10-03ReelLifestyle5.0291.0Video23:301098712487437689103811015216795213820266778.69.7345Organic-0.451
POST000007InstagramACC01212025-01-21ReelHealth4.0189.0Video18:15125199126873073672392156943504759137116.811.1562Organic-0.433
POST000008YouTubeACC02072025-01-16VideoEducation0.0222.0Video12:00382823988711409803582467459484802366481572453.95.8625Brand Awareness-0.378

Showing first 8 rows of 9,000.

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